2023 marks final model year of production for the Audi R8 and its naturally aspirated V10 engine as brand continues to bring electric performance to the road and track.

The storied Audi R8 took its final laps last week in celebration of its 15 years in the United States and as one of the premier super cars of its time. Since its launch in the U.S. in 2008, the brand halo and pinnacle of performance for Audi achieved iconic status both on and off the track, winning the World Performance Car of the Year in 2008 and in 2016 as well as proving its authenticity on the track by winning every major endurance race around the world. The R8 continues the Audi strategy of proving its race technologies on the track and bringing those technologies to the road. That same strategy will be brought to bear as the brand shifts toward electrified performance with its entry to Formula 1 in 2026.

Audi has always been known for bringing race car technology to the road. In the late 1970s, the Audi racing program was set up to dominate the rally circuit with quattro on the dirt. By the early 1990s, Audi also took the drivers’ title in the IMSA GTO/Trans-Am series on tarmac. Both series banned quattro as it was seen as an unfair advantage. Audi’s relentless pursuit of winning would also become prevalent in Le Mans – collecting 13 overall wins and later in Formula E, as the most successful team to date. In 2009, Audi developed a car for its first customer racing program with the introduction of the Audi R8 GT3 LMS.

No other production car from Audi has been closer to racing than the R8 – the car’s namesake even comes from the championship winning R8 LMP prototype racecar that dominated the 24 Hours Le Mans with five consecutive wins between 2000 and 2005. The R8 LMP racecar established the brand’s legacy in the world of endurance racing and paved the way for the R8 road car.

The Audi Sport R8 LMP Le Mans motorsports effort provided engineers and designers an ideal canvas to put the Audi brand’s ‘Vorsprung durch Technik’ ethos into practice – incorporating technologies proven on the track, such as FSI (direct injection) engine technology and LED lighting into its road cars.

In celebration of the brand’s dominance in endurance racing, Audi tasked its design team with the creation of the Le Mans quattro concept, a model which debuted at the Frankfurt Motor Show in 2003. The concept was so well received, production plans were finalized. The Audi R8 road car debuted later in 2006 at the Paris Motor Show and went on sale in the U.S. in 2008. “There had never been a concept like this in the brand’s history; there were no role models”, said R8 concept and first generation R8 production car designer, Frank Lamberty.

The introduction of the R8 road car proved to be an incredibly competitive architecture from which Audi could carry the torch of endurance racing. Over the course of 15 years of road car production, Audi introduced homologated track-only GT2, GT3, and GT4 versions of its eponymous supercar and discovered incredible success campaigning the car. The three models offered drivers various levels of access to a proven race formula powered by an incredibly durable and potent V10 engine.

The R8 LMS GT3 garnered success in every major endurance race around the world including triumphant victories for multiple teams, drivers, and manufacturer championships – including winning the 24 Hours of Daytona twice, as well as the Nürburgring 24 Hour race six times.

Within the next three years, Audi’s lineup is planned to see a significant shift towards electrification. The brand will usher in a new era of mobility, underscoring its commitment to a more sustainable future while continuing to offer vehicles that are engaging and exciting to drive; proving performance is an attitude that can be electric or combustion powered.

Audi plans to launch more than 20 models globally by 2026, approximately half of which will be fully electric. From 2026 onwards, it’s intended that every all-new model introduced from Audi will be fully electric and its entire portfolio will be fully electric as of 2033. Audi Sport models will include fully electric and hybrid powered vehicles, but also what are likely to be considered among the best combustion models ever.

Audi history and philosophy have always been about pushing the limits of technology, performance, and design on road and race tracks around the world. It began with leveraging quattro in rally racing and continued with Le Mans. The R8 continued this strategy through its close lineage to the R8 GT 3. Going forward Audi will continue to race with its first-ever entry in Formula 1 beginning in 2026. Audi performance will continue to play a central role in defining the Audi brand for customers to enjoy both on track and on road.