The countdown is on! With just days to go before the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX roars into Miami Gardens, the energy is already electric. The sixth round of the FIA Formula 1 World Championship is set to captivate fans on and off the track with a mix of high-octane racing, cutting-edge retail innovations, and exclusive merchandise that’s as vibrant as Miami itself.
The Miami International Autodrome is ready to witness history as Australian driver Oscar Piastri leads the championship standings after clinching three impressive victories this season. His McLaren teammate, Lando Norris, trails by just 10 points and will be looking to reclaim the spotlight after earning his first-ever F1 win on this very circuit last year. With talent, rivalries, and a fast track ahead, the stage is set for an unforgettable battle.
Off the track, this year’s Grand Prix is revving up to deliver a fan experience like no other. From luxury hospitality in the exclusive Paddock Club to world-class dining and live music, there’s something for everyone. But the spotlight is also on the retail side, and 2025 promises a game-changing shopping experience.
Race-goers can look forward to an innovative blend of fashion and retail technology, thanks to J.P. Morgan Payments. From biometric checkout for lightning-fast transactions to exclusive suite-side delivery for Paddock Club guests, convenience meets luxury in true Miami style. Fans will also have access to mobile concessions, so they never miss a moment of the action.
FORMULA 1® CRYTPO.COM MIAMI GRAND PRIX
Exclusive Merchandise with a Local Twist
Shopaholics, take note! Beginning May 1, a new wave of limited-edition merchandise will hit shop.f1miamigp.com, offering fans the chance to bring a piece of the Miami racing magic home. These collections celebrate the culture and style of the city, with designs inspired by the track, vintage motorsport vibes, and Miami’s colorful energy.
Highlights include a collaboration with the Miami Dolphins for two limited-edition t-shirts, as well as a collection by lifestyle brand Period Correct, which pays homage to motorsport’s nostalgic charm. Another standout is an exclusive shirt by Togethxr, celebrating the contributions of women in motorsports and beyond. Each piece blends racing heritage with Miami’s unmistakable rhythm.
Adding to the excitement is the debut of the Apparel Customization Center, powered by BYLT, where fans can personalize their gear with event-specific designs. Premium brands such as Lululemon, New Era, and Bell Helmets round out the merchandise lineup, ensuring there’s something for every taste.
The partnership between J.P. Morgan Payments and the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX doesn’t stop at 2025. By leveraging advanced payments technology and insights into fan preferences, they’re laying the groundwork for even more innovative experiences in the years to come. Their seamless e-commerce platform ensures fans from around the world can purchase Miami F1 merchandise year-round, keeping the connection alive long after the race ends.