Skiing and sports cars may seem worlds apart, but lately the two have been carving a stylish path together. As the lines between luxury, fashion, and the outdoor space continue to blur, it’s no surprise that high-performance carmakers are increasingly pairing their brands with alpine culture. From sponsoring athletes to designing gear, sports cars are finding their way into the ski space—and in some cases, it just feels like a perfect fit.
This winter, Porsche is taking the partnership to new heights with two major collaborations that bridge performance engineering and mountain lifestyle. First, the German automaker announced a partnership with Norwegian outerwear company Norrøna ahead of the 2025/26 ski season. The joint collection reimagines Norrøna’s signature men’s lofoten line, pairing it with Porsche’s philosophy of clean, functional design driven by performance. The lineup will include an insulated GORE-TEX shell jacket, pants, and a fleece jacket, all built on the same rugged quality and “loaded minimalism” Norrøna is known for.
Porsche’s Vice President of Style, Michael Mauer, who discovered Norrøna while skiing in St. Moritz, was instrumental in bringing the project to life. A freerider himself, Mauer was impressed by the lofoten collection’s durability and sparked the conversation with Norrøna owner Jørgen Jørgensen. “This design philosophy drives us to create clean, functional products with all the essential details,” said Jørgensen. “I would humbly say that the Norrøna lofoten collection is our version of the Porsche 911.”
At the same time, ski brand HEAD is preparing to launch a special Porsche collection in celebration of the 60th anniversary of the Porsche 911 Targa. Designed to capture the spirit of freedom that defines the 911, the collection features two new skis—the Series 7 and Series 8—along with accessories ranging from bindings and poles to helmets, goggles, and a ski bag.
The Porsche Series 7 is a 70mm underfoot, Giant Slalom-inspired ski built for high-speed carving on groomed runs, marketed as the closest thing to driving a sports car on a racetrack—only on snow. The Series 8, with its 88mm underfoot width, blends carving ability with all-mountain versatility, ready to be unleashed off-piste. Both skis incorporate HEAD’s Energy Management Circuit (EMC) technology, which dampens vibrations by converting kinetic energy into electrical energy, then filtering out chatter through a Graphene carbon layer and resistor system.
Design details nod directly to the Porsche 911 Targa, with its roll bar silhouette featured on the skis’ topsheet graphics. The collaboration extends to hard goods, including the PROTECTOR PR 13 GW bindings, carbon ski poles, and a Porsche-branded ski bag. Helmets in the line include the RADAR 5K PHOTO MIPS, which uses a photochromic visor that automatically adapts to light conditions, and the FAERO EXP MIPS, which integrates a low-friction shell for maximum protection and seamless eyewear fit. Rounding out the lineup are Porsche NEVES SUNSCREEN goggles featuring solar-controlled lens tinting technology to eliminate the need for swapping lenses.
Both collections—the Porsche x Norrøna outerwear and the Porsche x HEAD skis—will launch in November 2025 and be available through Porsche.com, Porsche Design Stores, specialist ski retailers, Norrøna outlets, and norrona.com. With these collaborations, Porsche is proving that the same attention to precision and performance that defines its cars can just as easily find expression on the slopes.