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You read it correctly, I just used the term “selfie” in a headline. What a world we live in, right? Right!
The newest collection out from adidas Skateboarding features apparel andfootwear by pro rider, Na-kel Smith. He has transformed his passion forboarding and athletics not only to competition but to street and style.
The two forces joined up and created what is now the Na-kel Smith collectionconsisting of a six-piece collection of shoes, including a customized versionrepresenting Smith’s personal brand and identity called the Na-kelMatchcourt RX3. This unique pair has been made with a canvas topperand bounded by leather to bring an additional level of comfort and stability tostreet performance.
In addition to the stylistic shoe, the collection also boasts with aselection of: hoodies, jerseys, t-shirts, shorts and socks—anchored by hisoriginal all-over caricature print and color blocking. The Na-kel SmithCollection shows the athlete’s own personality along with his background thathe brought with him from amateur days to pro status. The collection has beenentirely crafted by the adidas Skateboarding rider and reflects a characterthat he has drawn since he was a kid.
“It’s a doodle based off of a younger me,” said Smith. “Now, it’smy friend.”
The line represents a shift in culture as well as an understanding in thegeneration that it reaches, and deserves to be applauded.
The Na-kel Smith Collection will be available at specialty adidas retailers worldwide and the adidas Skateboarding website starting March 10.
Follow Shaun Melady on Instagram at @ShaunMelady.