From fan contests, to partnering with Ford, Red Bull Racing livery launch was more about the future than the present.
Red Bull Racing has made the biggest statement ahead of the upcoming 2023 Formula 1 season launching their car in the United State more specifically New York City.
This is massive considering that many “diehard" fans of the sport do not see the U.S. as an important part to the growth of the sport, but with three races on the season schedule and more teams devoting their time and energy into the growth of the sport in the States, Red Bull Racing is well ahead of the curve.
Red Bull head into the 2023 campaign looking to retain the drivers’ and constructors’ titles, having stormed to 17 wins from 22 races under the 2022 rules reset – 15 scored by reigning double world champion Verstappen.
While the launch was centered around the RB19 with fans getting a first look at the 2023 car, it was more than just a livery launch. Taking the new look car a step further, it was revealed that fans will be granted the opportunity to design three custom liveries this year, for each race in the USA. Powered by technology from the Team’s Title Partner, Oracle, the “Make Your Mark” campaign will mean fan artwork decorates the RB19 when the car rolls out in Miami, Austin and Las Vegas. The judging panel for the winning livery will be headed up by Christian and include representatives from Oracle; Principal Team Partner, Bybit and Technology Partner, Mobil 1.
Ahead of the reveal, world renowned artist Mr Doodle was given an RB14 showcar as a canvas to kick off the competition, creating an exclusive piece of art. “The Doodle Bull”, which is also signed by Max and Checo, will be auctioned by The Auction Collective, in collaboration with Christie’s, via a timed online auction. A share of the proceeds will go to the Team’s official charity partner, Wings for Life.
This now makes two U.S. based manufactures in play for Formula 1 in upcoming seasons as General Motors announced their intentions to be an expansion team with their partnership with Andretti Motorsports.
“At Oracle Red Bull Racing we always strive to do things first and do things differently," said Team Principal and CEO Christian Horner. “This is the first time we have launched our season outside of the UK and the first time any F1 Team has launched in the USA. The growth of our sport in America cannot be ignored, there are over 50 million F1 fans in the USA, of which 72% follow us, and the way the fans have embraced our Team here has been very special to see. Oracle Red Bull Racing will be Stateside more than ever in 2023, not just racing but also running Red Bull Showruns and the first F1 Team led road trip in America, the USA Grand Tauro, later this year. We also wanted to celebrate with, and welcome, Ford in their home country, as they become Red Bull Powertrains new partner from 2026. This will be a true strategic technical partnership; Ford will assist with battery and hybrid technology and much more to keep the Team ahead of the competition. I am already very excited about the possibilities that this partnership will offer both of us globally.”
The moment we welcomed the #RB19 to the world 😎 pic.twitter.com/lQvgPlpxrE
— Oracle Red Bull Racing (@redbullracing) February 3, 2023
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