Seamless Digital, a pioneer in dynamic advertising solutions, made a significant impact in U.S. motorsports by partnering with Juncos Hollinger Racing for the final round of the 2024 NTT INDYCAR Series season. This collaboration marked the first use of their innovative digital display technology, which transformed the traditional static partner logos on the No. 77 Juncos Hollinger Racing Chevrolet into dynamic, customizable displays.
Ricardo Juncos, Founder and Co-Owner of Juncos Hollinger Racing, expressed his enthusiasm for this groundbreaking technology, stating, "One of our team’s main priorities was to champion the things that other teams hadn’t before, leading the charge to change the industry for the better. The technology and opportunities Seamless Digital provided to our sponsors and partners allowed our team to grow beyond what had been possible before."
Brad Hollinger, Co-Owner of Juncos Hollinger Racing, highlighted the team's dedication to engaging with the INDYCAR community. "Integrating this new technology allowed us to connect directly with every individual who watched and engaged with our sport – and we couldn’t have been more excited to lead the way on what this could look like in INDYCAR."
Seamless Digital's collaboration with Juncos Hollinger Racing represented a milestone in the realm of sports advertising, showcasing the company's expansion from Formula 1 and golf into American motorsports. Mark Turner, Founder and CEO of Seamless Digital, shared his excitement about the collaboration, saying, "We were delighted to extend our portfolio of sports using the Seamless Digital system, from Formula 1 to Golf to INDYCAR. Working with INDYCAR and Juncos Hollinger Racing, who were fantastic collaborators, marked a great start for our roll-out into the American sports landscape."
The new digital technology was featured on the No. 77 entry of Roman Grosjean during the NTT INDYCAR SERIES season finale in Nashville, Tennessee, from September 13-15, following successful test runs earlier in the season.
Seamless Digital, a spin-out from Silverstone Paint Technology (SPT), has been at the forefront of dynamic branding technology since its debut with the McLaren Formula 1 Team and their Official Partner Google at the 2022 United States Grand Prix in Austin, Texas. The platform allows real-time control of digital media inventory, offering advertisers situational relevancy specific to the location, time, and audience. This seamless integration has been applied across various sports assets, making the displays virtually invisible when not in use.
Juncos Hollinger Racing, based in Indianapolis and co-owned by Ricardo Juncos and Brad Hollinger, fields entries in the NTT INDYCAR SERIES with drivers Romain Grosjean and Conor Daly, and has a storied history in U.S. motorsport, including multiple INDY NXT and Indy PRO 2000 titles.
This partnership between Seamless Digital and Juncos Hollinger Racing represented a bold step forward in the evolution of sports advertising, promising to revolutionize how sponsors engage with audiences and enhancing the viewing experience in motorsports.
