North America’s racing aficionados are in for an unprecedented thrill as the largest immersive Formula 1 fan experience makes its debut at Las Vegas’ Grand Prix Plaza on May 2, 2025. This groundbreaking attraction promises to redefine how fans engage with the world of Formula 1 by delivering unparalleled access to the sport through three major ticketed attractions. Housed within the sprawling 39-acre Grand Prix Plaza, which features more than 100,000 square feet of entertainment space, the initiative is poised to become a year-round hub for Formula 1 enthusiasts. Tickets for the attractions go on sale on March 6 at 10 a.m. PST, with discounted rates available for locals, children, seniors, and military personnel.
The centerpiece of the Formula 1 attraction is its setting. Located within the state-of-the-art Las Vegas Grand Prix Pit Building, the Grand Prix Plaza will offer visitors an immersive and dynamic experience, blending the technical brilliance, storied history, and pulsating excitement of Formula 1 racing. The three flagship attractions—F1 X, F1 DRIVE, and F1 HUB—cater to both lifelong fans and newcomers, promising to bring the sport closer to the public in a tangible, interactive manner. Each attraction is designed to offer unique, hands-on opportunities that celebrate the skill, innovation, and intensity that define Formula 1 racing.
Photo Credit: Grand Prix Plaza
F1 X serves as an interactive Formula 1 exhibition, spotlighting the precision and innovation inherent to the sport. Visitors begin their experience with "Becoming F1," a holographic presentation immersing them in the lives of car designers, engineers, and drivers. This leads to "75 Years of Formula 1," an exclusive exhibit featuring rare artifacts, championship-winning gear, legendary race cars, and groundbreaking technological advancements spanning the sport’s history from 1950 to the present. A visit to the "F1 Factory" provides a behind-the-scenes look at the engineering marvels of race cars, including interactive displays and artifacts never before showcased. Guests can then create their own Formula 1 cars via an innovative Paddock Pass system, forming fictional teams, logos, and designs before testing their custom-built vehicles in hyper-realistic racing simulations. Hands-on challenges further elevate the experience, offering visitors the chance to simulate pit wall decision-making and execute lightning-fast tire changes using real-world tools. Culminating the attraction is the Formula 1 4D Driving Theatre, where fans can race their custom cars along a recreation of the Las Vegas Strip Circuit. With its combination of high-tech visuals, authentic seat setups, and immersive effects—including simulated wind and the smell of burning rubber—the experience offers a lifelike taste of life behind the wheel of a Formula 1 car. Tickets to F1 X are priced at $79 for adults, with local residents receiving a discounted rate of $59.
Photo Credit: Grand Prix Plaza
F1 DRIVE takes engagement one step further, inviting fans to experience the exhilaration of racing with karting inspired by Formula 1. Held on a 1,650-foot track that incorporates part of the Las Vegas Strip Circuit grid, this attraction melds excitement and authenticity. Drivers take on 31 turns—ranging from hairpin bends to neon-lit straightaways—in high-performance karts equipped with features such as LED steering displays, Drag Reduction System (DRS) capabilities, and a virtual Race Engineer providing live status updates and strategy advice. The experience replicates the roar of Formula 1 engines, further immersing participants in the racing atmosphere. Winners can celebrate their victories with a photo op on an authentic Formula 1 Winner’s Podium. Open to guests aged 12 and above, tickets start at $37, with discounted pricing at $30 for locals.
At the heart of the Grand Prix Plaza lies F1 HUB, a dynamic center designed to embody the spirit of Formula 1. Here, fans can engage with cutting-edge racing simulators that combine motion technology and immersive visuals for a near-realistic driving experience. For those seeking relaxation or a place to soak in the sport’s culture, F1 HUB offers sleek dining options through its Fuel & Fork restaurant, which features an elevated menu of pizzas, burgers, and premium cocktails. Large-format screens throughout the venue ensure guests remain connected to some of the sport’s most memorable race moments. Meanwhile, the flagship F1 Store presents fans with a wide variety of official merchandise, customizable gear, and exclusive collectibles, with a 10% discount available for local patrons. Tickets for F1 simulators start at $26.50, but entry to the restaurant and retail area remains free to the public, ensuring accessibility for fans of all budgets.
Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc., highlighted Grand Prix Plaza’s significance in Formula 1’s long-term strategy to expand its presence in North America. “These new attractions will provide unprecedented access to Formula 1,” said Prazer, “offering many fans their first up-close look at the cars and technology behind the scenes. We’re thrilled to offer significantly discounted pricing for locals, ensuring Grand Prix Plaza becomes an accessible community hub year-round.” Jonathan Linden, Co-CEO of Round Room Live and producer of The Formula 1 Exhibition, underscored the immersive value of the experience. “Whether you’re a lifelong fan or new to the grid, you’ll gain an inside look at what makes Formula 1 a global phenomenon—with plenty of thrills along the way,” Linden explained.
The Grand Prix Plaza will operate Sunday through Thursday from 10 a.m. to 10 p.m., while Friday and Saturday hours will extend to midnight. Flexible event spaces are also available for private group bookings, including the Turn 1 Lounge, Cool Down Room, and GPP Garage. The venue is expected to remain open seasonally, briefly pausing operations in late summer to prepare for the much-anticipated Las Vegas Grand Prix before reopening on a date to be announced.
For fans eager to secure their place at this one-of-a-kind venue, tickets can be purchased in advance at grandprixplaza.com. Pre-registration for updates and presale access is available, ensuring enthusiasts don’t miss out on what promises to be a defining milestone in Formula 1’s North American presence. With its innovative attractions, inclusive pricing, and commitment to community engagement, Grand Prix Plaza is set to become the ultimate destination for Formula 1 in North America, bridging the gap between fans and the sport like never before.
