AlphaTauri No More. F1 team rebrands to Visa Cash App RB in big change ahead of 2024 season.

They have run under the name of Red Bull’s fashion label for the last four seasons but have undergone a wholesale rebrand for 2024 amid a change of senior management at the team and a revised philosophy as they bid to improve their competitiveness.

Payment giant Visa has signed a multi-year deal to be a global partner for both Red Bull-owned teams – the title-winning one based in Milton Keynes and the Italy-based former AlphaTauri squad – and will have its logos on both cars, while also appearing in the title name of the rebranded latter. Cash App is a money app and also appears in the full team name.

The rebranded team’s new livery for 2024 will be unveiled at an event in Las Vegas on February 8 with Daniel Ricciardo and Yuki Tsunoda are again driving for the team this year.

In addition to the F1 team, the Visa Cash App RB brand will also be used for Red Bull’s entry in F1 Academy, with all 10 teams supporting the all-female series as it joins the F1 race weekend bill at seven venues this year.

“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” said Peter Bayer, Visa Cash App RB’s chief executive who joined the team last season. “Faenza [the team’s factory] is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1. We have a bold vision for the team led by myself and team principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”