Formula 1 has launched F1 Unlocked, a new free-to-use fan platform designed to bring fans closer to the drama and excitement of F1.
As Formula 1 continues to attract fans from around the world, F1 Unlocked marks the latest step to connect and engage with its rapidly growing fan base. The free platform offers fans the opportunity to get the inside track on the sport, with access to exclusive interviews and articles with drivers past and present, famous fans and F1 experts, rare behind-the-scenes content, and unseen video footage from race weekends.
Aimed at unifying the passionate Formula 1 fanbase around the world, F1 Unlocked promises to revolutionize the way fans experienced the sport. The platform had been designed to deliver exclusive content and experiences to all Formula 1 fans. This content ranged from behind–the–scenes access to the sport and its drivers to interactive competitions and exclusive merchandise. Every aspect of the platform was designed with the fan in mind, and the team behind F1 Unlocked was determined to make sure that every fan felt welcome and appreciated.
Fans who sign up to F1 Unlocked will be able to access in-depth analysis from pre-season testing ahead of the season opener in Bahrain, along with driver columns and the inside scoop of all the goings on inside the paddock.
The new fan platform is designed to provide exclusive access to the sport and its drivers. The platform, which was developed in partnership with F1 Fan Voice, will be available ahead of the 2023 season, with fans able to access exclusive content, such as live streams of races, driver interviews, and behind–the–scenes content. The platform will also offer fans the chance to enter competitions, with rewards including VIP experiences, signed memorabilia, and exclusive race weekend access. In addition, F1 Unlocked will provide fans with access to exclusive merchandise, as well as discounts on tickets for F1 events. The platform will be available in multiple languages, with fans able to access content across all major digital platforms, including mobile, tablet, and desktop.
Additionally, members will have access to the latest data and insight from all 20 cars on the grid, fans can follow the action in more detail. The ‘Live Timing’ section allows fans to keep track of a live leader board, live blog commentary, sector performance and snippets from team radios.
Fans who sign up to the platform will also receive exclusive benefits such as access to sales and discounts on F1 Store and F1 Authentics. They will also be able to take part in competitions and quizzes throughout the season and be in with the chance of winning a range of prizes, from money-can’t-buy fan experiences to signed merchandise.
“We know that F1 has some of the most passionate and dedicated fans in the world, and we’re always looking for new and innovative ways to engage with them throughout the season,” said Brandon Snow, Managing Director of Commercial at Formula 1. “F1 Unlocked marks a new era for the fan experience. This new free-to-use service will provide fans with exclusive content, experiences and opportunities that cannot be found elsewhere. Fans are at the heart of our sport and we are committed to ensuring that our hardcore fan base feel valued and can experience Formula 1 in a way like no other.”