Ahead of the first Grand Prix of the revised 2020 F1 season in Austria on Sunday July 5th, official Formula 1 (F1) partner Heineken hosted a season opening virtual party with globally renowned DJ Oliver Heldens in the Netherlands, the home of Heineken.
Oliver delivered a special performance for F1 fans, showcasing his legendary musical catalogue and much more. Oliver’s performance was live-streamed across F1, Aston Martin Red Bull Racing, Heineken and Oliver Heldens social channels. The stream provided an opportunity for fans around the world to come together virtually and #SocializeResponsibly, despite the various Covid-19 lockdown arrangements across the globe.
“It’s a huge honor to perform at the official season opening of F1,” said Heldens. “Sport and music have a lot of synergies and both have the power to connect people and fans in a special way. I’m excited for the season and glad we’re able to find safe ways to come together during this time.”
The performance on Saturday was then be followed by a Heineken 0.0 #NowYouCan Drive-In viewing experience on Sunday, at the Circuit Zandvoort, which offered one hundred fans and hospital workers in the Netherlands the chance to enjoy the return of F1 in a socially-distanced environment, whilst enjoying an ice-cold Heineken 0.0.
“With sport gradually returning, and the first F1 race upon us, we wanted to help fans celebrate and socialize responsibly in a really fun and engaging way over a Heineken and to bring a bit of the Dutch Orange Army to the world too,” said Hans Erik Tuijt – Director Global Heineken Sponsorships.
Those in attendance and those watching from around the world were treated to a great season opener full of drama. For race results click here.