Monster Energy has joined the McLaren Formula 1 Team as an Official Partner for the 2024 season and beyond.
If you had Monster Energy switching F1 teams for the 2024 season on your bingo card, you would have won the card.
In a surprise announcement, Monster Energy has revealed its new partnership with McLaren Racing, severing ties with Mercedes and marking a significant shift in the Formula 1 sponsorship landscape. This move signifies an exciting new chapter for both Monster Energy and the McLaren F1 team, as they join forces to conquer the future of motorsport.
The decision comes as no surprise given Monster Energy’s deep roots in motorsport and its reputation as a leading global energy drink brand. The multi-year deal between Monster Energy and McLaren Racing is set to commence at the start of the 2024 season, bringing together two iconic names in the world of motor racing.
“Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing,” said Rodney Sacks, Chairman and Co-CEO of Monster Energy Company. “Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”
Monster Energy’s departure from Mercedes-AMG Petronas F1 Team and its top driver reflects the brand’s commitment to forging new paths and exploring fresh opportunities. McLaren Racing emerged as the perfect partner, offering the energy drink company a platform to showcase its unwavering support for the sport.
Both parties have expressed their excitement about this new venture.
“We are delighted to join forces with the iconic Monster Energy brand from next season onwards,” said Zak Brown, CEO, McLaren Racing. “Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
The partnership between Monster Energy and McLaren Racing is expected to inject renewed energy into the Formula 1 arena. With Monster Energy’s distinctive branding showcased prominently on the McLaren cars and throughout the team’s activities, fans can look forward to an exciting visual transformation on the track.
This strategic move by Monster Energy emphasizes the company’s dedication to pushing boundaries and exploring new opportunities. By aligning with McLaren, a team known for its rich motorsport heritage and commitment to excellence, Monster Energy is positioning itself at the forefront of the F1 sponsorship landscape.
With on track battle between McLaren and Red Bull hot at the end of the year, this partnership should only spice that up even more.
