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The apple is not the only big, red staple in Manhattan, the City now has a counterpart that exudes luxury and style, and its name is none other than Ducati. The Italian-based motorcycle manufacturer has recently opened an exclusive landmark retailer location in the heart of NYC and, wow, do they know how to throw a grand opening.
Greeted with a red carpet, velvet stanchions, a branded photo wall and, ofcourse, champagne, the creators of Italian two-wheel speed machines know how towelcome guests. The newest exclusive retailer, located at 1556th Ave., New York, NY 10013, is adorned with the brand’stopmotorcycles such as the XDiavel, the legendary racing Scrambler andthe Monster, just to name a few.
Along with these beautifully crafted works of art, the new location boastsin the company’s apparel, accessories and collectible items that are specificto the enthusiast in everyone. Ducati definitely knows their audience, thisbecame even more prevalent after they gave me a branded espresso cup and saucerfor a parting gift.
Thanks, Ducati! (They must have known I am a coffee addict).
The showroom’s immaculate design also allows for visitors to funnel throughseamlessly without feeling cluttered or rushed. The architects and designers ofthe dealership have crafted various rooms, such as a tranquil customer loungeand vibrant service area, to give each New Yorker and guest the rare notion of spacethat is not typically found within the City limits.
On top of the beautifully planned grand opening, Ducati also brought in bothGlobal and North American executives, and brand icons such as, Ducati CEOClaudio Domenicali, Ducati North American CEO Jason Chinnock and Ducati MotoGP™ teamrider Jorge Lorenzo.
“The opening of this new Monobrand Ducati Store represents a further stepforward in the process of continuous improvement of the quality of our networkinternationally,” said Domenicali. “Riders here are enthusiastic and passionateabout their bikes, and the riding terrain is very diverse, from the urbanlandscape here in the city to the rural roads a few hours away. We feel thisnew showroom will be a location where motorcyclists of all skills can gather asa community, experience our new models in a fresh space, and head out to theirfavorite riding roads.”
He is right. Moto-enthusiasts can congregate at this location because thestore is over 7,500 square-feet and is a great atmosphere for two-wheel riders.
Another guest of honor and excited participant was Steven Radt who is thenew General Manager and Owner of Ducati New York.
“This new facility is giving us the chance to offer our customers the bestservice possible with a wide selection of Ducati’s new offerings,” said Radt. “Thelocation has always been easily accessible, right in the heart of the City, butnow focused as an exclusive retailer we’re fully invested in sharing oursingular passion for the Ducati brand with loyal clients as well as new riderseager to join the Ducati family.”
For more information about Ducati New York or to find a retailer closest toyou, visit Ducati.com or you canhead toward SoHo in Manhattan and check out the brand’s new location.
Follow Shaun Melady on Instagram at@ShaunMelady.
