Formula 1 and Sky Group will co-produce the first ever F1 broadcast for children at this year’s FORMULA 1 QATAR AIRWAYS HUNGARIAN GRAND PRIX 2023.
Formula 1 and Sky Group will co-produce the first ever F1 broadcast for children at this year’s FORMULA 1 QATAR AIRWAYS HUNGARIAN GRAND PRIX 2023.
Formula 1 will create a dedicated International Feed, including bespoke graphics, sound effects and special features, including 3D augmented graphics on specific camera angles, that will enhance the broadcast for younger audiences in the UK and Germany.
In the UK, presenters of the Sky Kids show FYI, Braydon and Scarlett, as well as young go-karter Zac, will join F1 World Champion Nico Rosberg and former NASCAR and IndyCar racer Danica Patrick to present F1 Juniors.
Over the course of the race week, the young recruits will try their hand at various broadcasting roles including interviews with their favorite drivers and other big names from the paddock, co-hosting with Natalie Pinkham and the Sky Sports F1 team, and commentating live during the race.
In Germany, Sky Deutschland are holding an open casting call for up-and-coming reporting talent between the ages of 10 and 14 who will be invited to join their Sky Next Generation program, which using the F1 bespoke feed will also include special editorial content for a younger audience. For information on the application process at: skysport.de/kids-casting
“We want to ensure that our fans of all ages can enjoy and fall in love with Formula 1, so working with our long-standing partners at Sky on this project to target younger audiences is really exciting,” said Ian Holmes, Director of Media Rights and Content Creation at Formula 1. “This is a first of its kind in motorsport and I am excited to see the broadcast come to life and to watch the next generation of presenting talent!”