Formula 1 and Topps announce exclusive long-term renewal

Formula 1 has today announced a multi-year renewal of its partnership with Topps, the global leader in trading cards and collectables.

Building on the successful partnership that began in 2020, Topps will continue to produce trading card and sticker ranges featuring drivers from the current season of F1, F2TM and F3TM. 2024 will also see new hobby collections added to their range and the continuation of the popular Formula 1 ‘Turbo Attax’ collection which offer fans of all ages an opportunity to collect and engage with F1 on and off the track.

Topps will attend multiple Grands Prix across the 2024 FIA Formula One World ChampionshipTM, beginning at the FORMULA 1 QATAR AIRWAYS AUSTRIAN GRAND PRIX 2024. At track, fans will have the chance to collect exclusive cards, get their hands on the latest collections and immerse themselves in experiential activations that bring the partnership to life.

“Since 2020, Topps has created new ways for our fans to engage in our sport through their trading cards and stickers, as well as creating mementos of some of Formula 1’s most iconic and historic moments,” said Emily Prazer, Chief Commercial Officer at Formula 1. “As we continue to attract new and diverse audiences to F1, having creative partners like Topps is hugely important to us so I am delighted to continue our partnership.”