What do you get when you mix pest control, NASCAR and essential workers? You get to a one-race sponsorship of Josh Bilicki and Rick Ware Racing as part of a grand gesture to thank its essential workers for their work during the pandemic.
Pacific Coast Termite, a leading California-based termite and pest control company has teamed up with the race team for this weekends race in Sonoma to show their gratitude and bring the spotlight on some very deserving people.
The #52 Ford Mustang will be ablaze in blue and white for the NASCAR Cup race in Sonoma on June 6, with a special message to honor the men and women at Pacific Coast Termite, who were deemed essential workers and answered an unprecedented volume of calls while families were under stay-at-home orders.
“Given the work-from-home mandate in the state last year, homeowners recognized and addressed neglected or unnoticed needs around their home,” said Dennis Wilson, co-owner of Pacific Coast Termite. “Given our company’s designation as an essential service, our employees remained on the job helping homeowners with their termite and pest control needs. We want to honor their commitment and dedication and felt there was no better way than in grand fashion sponsoring Josh in his first full-time season in the most popular motorsport in America.”
Beyond the presence on Bilicki’s car during the race, the 26-year-old driver from Wisconsin will make a special appearance at Pacific Coast Termite’s Northern California headquarters in Fremont, Calif. “Dennis and James really care about their employees, so we are going to visit some of the Pacific Coast Termite team before the race,” said Bilicki. “They’ve said their employees have the same commitment to their work as I do for mine. Hopefully I can honor them with a great performance on Sunday.”
Bilicki made his NASCAR Cup Series debut in 2017 at Sonoma Raceway driving for current owner Rick Ware Racing. The following year was his first full-time season in NASCAR competition. This year marks his first full-time season in the NASCAR Cup series.
Go get em’ rookie.