The Super Bowl is this weekend.
If you only follow action sports, then this may come as a bit of a surprise to you.
While the Super Bowl and football is not the content you are accustomed to here on Action Sports Today, would you be surprised to hear that New Era cap, the official hat of the Super Bowl is actually a big part of action sports?
New Era Cap, is all about changing the game when it comes to hats. Changing the game, or progression is what action sports are built on. Almost 100 years ago, New Era started making men’s “Gatsby” caps in Buffalo, New York. The company quickly switched its focus to manufacturing baseball caps for professional players and by the 1980s, New Era caps were available for fans who wanted to show allegiance to their favorite teams. But things changed for New Era in 1996 when Spike Lee requested that New Era make a Yankees hat in red instead of the traditional blue. That’s when wearing baseball caps became an expression of personal style — and opened up new markets around the world.
Now, beyond baseball, you can rep your favorite NASCAR Team, F1 driver or anything else you want, including the official sideline hat of the 2020 Super Bowl in Miami.
The New Era Official Super Bowl LIV Sideline Collection, available now, features a 9FORTY® and a knit. These hats will be worn on the field by the players and coaches of the Kansas City Chiefs and San Francisco 49ers as they face off in the NFL’s biggest game.
Three additional hats were also dropped including:
- New Era Super Bowl LIV Tarmac Collection: Available in a 9FIFTY® silhouette and a fedora, these hats will be given to players and coaches upon their arrival in Miami.
- New Era x Jason Taylor NFL Shield 9FIFTY®: This custom 9FIFTY® cap was designed by former Miami Dolphin linebacker Jason Taylor and features a teal colored satin with an orange and teal tonal NFL Shield on the front, and an embroidered “99” on the cap’s right-side panel.
- New Era x Wilson NFL 100 9FIFTY®: This limited edition cap celebrates NFL’s 100th Season featuring a metallic NFL100 badge across the front crown. The cap’s visor is wrapped in genuine Wilson leather from an official NFL football and is embossed with official NFL football marks across the top.
So get yourself a hat for the weekend, and if you are in Miami for the big game, go grab a skate or surf session before. But remember wear your hat.