EA SPORTS branding to feature on Max’s helmet and bespoke helmet designs through the 2024 season.
Oracle Red Bull Racing has announced a strategic partnership with EA SPORTS, the digital interactive sports entertainment software giant behind the official Formula 1 game. This collaboration promises to take F1 gaming to new heights, as confirmed by Max Verstappen, the star driver of Oracle Red Bull Racing.
“We are thrilled to be working alongside EA SPORTS to bring fans an unparalleled gaming experience,” stated Max Verstappen. “As a passionate sim racer and player of EA SPORTS FC, I am excited to see what we can achieve together.”
EA SPORTS, known for its critically acclaimed sports games such as Madden NFL, UFC, NHL, and WRC, has handpicked Oracle Red Bull Racing for this partnership, recognizing the team’s ability to attract a younger fan base within the Formula 1 community. This collaboration marks the beginning of a dynamic relationship that will extend well beyond the upcoming release of the EA SPORTS F1 24 game.
Christian Horner, the Team Principal and CEO of Oracle Red Bull Racing, expressed his excitement about the partnership, stating, “From F1 to football and from NFL to hockey, EA is synonymous with sports and entertainment, and we are delighted to bring them on board as a Team partner. F1 is experiencing huge growth, appealing to new, young, and diverse audiences all around the world, and for many of those fans, gaming is central to how they interact with racing and with Oracle Red Bull Racing. EA SPORTS has a proven ability to create truly immersive F1 games that take fans to the heart of what we do, allowing them to race as a hero such as Max or to embark on their own legendary racing careers. We’re thrilled to be part of that story and together with EA and with Max we look forward to taking F1 gaming to the next level with F1 24.”
Max Verstappen will sport EA SPORTS branding on his helmet throughout the season, unveiling exclusive EA SPORTS F1-inspired helmet designs at key Grand Prix events. Additionally, Max will grace the cover of the highly anticipated F1 24 Champions Edition, set for release on May 28, promising an immersive Formula 1 experience for players worldwide.
Andrea Hopelain, the GM | SVP Publishing at EA SPORTS, shared her enthusiasm about the partnership, emphasizing the commitment to F1 and the goal to grow the sport globally. “Teaming up with Red Bull and Max further demonstrates our dedication to F1, to help grow the sport globally and recognize those at the top of their game. Our players contributed to over 7.5 million race sessions with Max last season, and together we’ll create more moments for Verstappen fans to emulate their hero and prove they have what it takes to be one of the 20.”
With Oracle Red Bull Racing and EA SPORTS joining forces, fans can anticipate a thrilling and immersive F1 gaming experience that captures the essence of the sport. Stay tuned for more updates as this innovative partnership unfolds, paving the way for a new era in F1 gaming entertainment!