Vision is knowing who you are, where you’re going and what will guide your journey.
To really understand what vision is, and to ensure you create a compelling journey, you need to know how it’s created, how you share it, and how you live it.
It is that vision creation and journey that makes you who you are and Oakley wants you to share it. Oakley has launched a new multi-channel global campaign, SEE IT IN PRIZM, featuring stories of obsession, passion and vision from the brand’s global community.
You can join and share your vision with professional athletes like; New York Yankees outfielder Aaron Judge, NFL star quarterback and 2018 MVP Patrick Mahomes II, seven time MotoGP World Champion Valentino Rossi, professional skateboarder and three time X Games gold medal winner Ryan Sheckler and professional surf champion Julian Wilson and show Oakley Prizm enables you live life to the fullest.
The hashtag is #ONEOBSESSION and for Ryan Sheckler, that obsession is skateboarding. But how has that one obsession of his changed his life?
“Skateboarding has been my source of freedom and allows me to express myself however I am feeling that day,” said Sheckler. “No one can tell me what tricks to do, how to skate or what to wear. Skateboarding to me is freedom and that’s why I’m obsessed with it.”
The Oakley Prizm #ONEOBSESSION campaign empowers everyone to live life to its full potential. For Sheckler, he uses his platform to encourage others to do the same.
“Through Prizm, you can live your life to the fullest because you can see clearer,” Sheckler said. “Honestly, if you have any doubts of what you’re doing and you are scared that your eyes are in danger of anything, throw some Oakley’s on. You will literally feel ten times more confident and you can see clearer. And it is that way in life. The clearer you see the more confident you are.”
One of the core values within the action sports community is being able to adapt to multiple conditions in terms of course layout, possible weather, or anything else that arises. For Sheckler, it has been a roller coaster at times but he adapts and still finds his way to the top.
“I think adapting is a skill that you learn over time. For me, I’ve been traveling the world since I was eight years old, and from those travels, I’ve learned how to mesh myself into communities and not be the guy that’s sticking out or being too loud in a situation. It’s all about really reading the situation that you’re in and reading the circumstances around you and just fitting in. It’s not being fake and it’s not forcing yourself to be something that you’re not, it’s just really taking charge and being a part of a different culture. Prizm has allowed me to that for as long as I’ve been with Oakley.”
So what is your #ONEOBSESSION? To get involved in the global conversation, show Oakley what you see through Prizm and tag #ONEOBSESSION, #OakleyPrizm and @Oakley.